Event Promotion Guide
I would like to share the steps I take when promoting an event in Bloomington. Hopefully bands, promoters, clubs, etc. will find this helpful. I would love to hear other tips, so please post any of your ideas.
I think the most important thing to keep in mind is the time of promotion. I recommend publicizing your event at least 2 weeks before it occurs. Most of the media in Bloomington asks you to submit at least 1 week before an event.
Make sure to submit your event to these places:
It also a good idea to drop off recordings of the bands you are promoting at local radio stations. If you are promoting a national act, make sure to ask the radio station if they have a special “coming to town” section to add your recording to.
Let your friends know about events through social networking sites.
I don’t highly recommend this, but sometimes it helps to text or call your friends the day of the show to remind them.
Make sure to go to other events in town. Bloomington offers multiple concerts every night of the week, so meeting other musicians and people with similar musical interests is easy. Our weekly events list will show you what is happening. It can be as simple as “support your friends and they will support you”.
I think the most important thing to keep in mind is the time of promotion. I recommend publicizing your event at least 2 weeks before it occurs. Most of the media in Bloomington asks you to submit at least 1 week before an event.
Make sure to submit your event to these places:
- Bloomington Scene Online Calendar (Herald Times)
- IDS Happenings Online Calendar
- WFIU Events Calendar
- Email WFHB: [email protected]
- Bloomington Music Yahoo! Group (must have a Yahoo! account to post)
It also a good idea to drop off recordings of the bands you are promoting at local radio stations. If you are promoting a national act, make sure to ask the radio station if they have a special “coming to town” section to add your recording to.
Let your friends know about events through social networking sites.
I don’t highly recommend this, but sometimes it helps to text or call your friends the day of the show to remind them.
Make sure to go to other events in town. Bloomington offers multiple concerts every night of the week, so meeting other musicians and people with similar musical interests is easy. Our weekly events list will show you what is happening. It can be as simple as “support your friends and they will support you”.